Principal 01
Ebrahim
Assur
Co-Founder & Executive Director
Born and raised in Cape Town, South Africa. Shaped by three continents. Driven by an unrelenting pursuit of the extraordinary.
Ebrahim Assur is an award-winning designer with over 15 years at the forefront of ultra-luxury, spanning product, interior, lighting, and architectural design. He has delivered defining projects across Africa, Europe, and the UAE, building a body of work rooted in precision, craft, and intent.
His work is not tied to a single aesthetic. It is tied to a single standard: that every decision serves the space and the person living in it. Whether the brief calls for restraint or abundance, Ebrahim brings the same rigour to both.
Principal 02
Abdallah
Massarweh
Co-Founder & Operations Director
Born and raised in Dubai, United Arab Emirates. Built on engineering. Driven by the art of making things happen.
Abdallah Massarweh brings over 10 years of experience navigating the most complex layers of ultra-luxury project delivery. What sets him apart is rare: he has sat on every side of the table. As contractor, consultant, client-side with luxury developers, and within government authority, he has seen how the system works from every angle, and knows exactly how to make it work for you.
That 360-degree fluency in Dubai's regulatory and development landscape has guided some of the region's most ambitious firms through approvals, permitting, and strategies that others could not crack.